Color vision evolved to support survival and social needs. Today, it influences how we think, feel, and navigate the world, ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The group of volunteers had laser pulses shot into their eyes, enabling them to perceive a brand new blue-green color that ...

Color blindness affects about 1 in 12 males. It can hinder education for youth, but there are things that can help.

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.