Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a hyper-saturated blue-green that occurs when a single kind of cone cell is ...

Scientists at the University of California, Berkeley have developed a technology that can directly stimulate individual ...

In a paper published on Friday in Science Advances, researchers detail how they used a precise laser setup to stimulate the ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

From the retina, images are sent via neurological and chemical signals ... the ability to perceive the world like those with tetrachromacy (extra-sensitive color vision) can.

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone color chart, so you can only see it in the lab on the campus of UC Berkeley ...

Color vision evolved to support survival and social needs. Today, it influences how we think, feel, and navigate the world, ...

Using lasers, doctors can alter cornea pigments. The FDA doesn't regulate this growing practice — is it worth it?