A brand's font choice is like the plumbing in your home: You don't think much about it until something goes wrong—and then it's a disaster. The right font says so much about your brand, an infographic ...

When designing a logo, font choice determines how your brand is perceived. BUSINESS INSIGHTS: What’s the difference between a ...

But with so many fonts to choose from – even if you only stick to free fonts – it can sometimes feel overwhelming. If so, one good place to start is deciding between serif vs sans-serif fonts.