Place refers to the channels of distribution used to get the products from the producer to the final customer. The channel of distribution can include: producers – this is the maker of the ...

A direct channel of distribution only involves the producer and the customer. The producer sells products directly to customers in a physical shop, using a website or through the post. For example ...

Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...