I have written about enterprise sales four times so far. Starting with this installment, I will change the focus. It is the intersection of PR and marketing.In the first installment, I wrote: "In an ...

Learn how to create a B2B case study writing under an NDA that proves your capability without a client logo design — and still wins the pitch.

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. All of us in B2B business development find that difficult ...