Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Axalta’s 2027 Color of the Year is a deep ruby red with a subtle shimmer designed to give cars a more vibrant, jewel-like finish.

Grays of various shades — white, black and gray itself — are dominant in the automotive colors landscape now, while cars that are deemed “colorful” — blues and reds, golds and browns — continue to ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a leading automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

With the number of shade and finish options that many manufacturers offer today, it's easy to customize a new car to your liking. Though some car colors are becoming very rare in 2026, you can be ...

Yes, red is the most popular vehicle color for men, and women like silver more than any other color, according to a study by iSeeCars. It’s hard to make perfect sense of the study, which explores ...

There’s no doubt that a yellow, orange or purple car around town, on the highway or in a crowded parking lot catches the eye. They stand out in a sea of white, gray, silver and black vehicles. These ...

The average car loses 31.0% of its value after 3 years, but yellow cars only lose 24.0%, while gold cars lose 34.4% of their value Gold, white, and black cars drop the most in value, losing over ...

Daud Gonzalez is a lifelong car enthusiast and automotive writer with a specialty in modified and race-ready rides. He spends most of his time modifying his cars and ruining them in the process. He is ...