For instance, when you ask them to compare your brand to a competitor, do they start off by talking about a product or do they start with an emotion? Those subtleties can be exceedingly valuable in ...

Search Lift, on the other hand, captures actual human behaviour. When someone takes the time to type a category or even your ...

Tracking studies tend to be very stable over time. Brand attribute scores, particularly for established brands, often do not reflect planned advertising responses, favour dominant brands (because they ...

In addition, the firms say that organizations will be able to conduct market research and brand tracking studies using structured and unstructured feedback 'in a fast and cost-effective way'. Zoe ...

Brand preference is the secret weapon for growth. In challenging times business leaders should turn to brand preference to gain provide an edge over the competition, according to DDB’s Rupert Price.

New Delhi: Smytten Pulse, an AI-powered data solutions and consumer research platform, announced the launch of Brand Track. The tool aims to help transform the way marketers measure and monitor ...

Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and ...

StackAdapt has introduced a self-serve brand lift feature for its advertising platform, targeting marketers in the Asia Pacific region. This fully integrated tool empowers advertisers to conduct brand ...