You have invested time, effort, and resources into developing a new product, and you are proud of it! Now, the next challenge is making sure your target audience knows about it. The market today is ...

Developing your global strategic brand and tactical plan is a process that arrives on the doorstep at the same time every year. Despite this, how often do we find ourselves rushing the brand ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

Whether a company is a startup or an established firm, understanding how it can build and maintain an effective brand identity in line with a broader business strategy could be the difference ...

By offering points, levels and rewards, brands increase engagement ... Rethink Your Trial Program Or Account Onboarding Process Gamification strategies work exceptionally well when applied ...

In 2022, the GSD&M strategy team, led by Kate Rush Sheehy, SVP of strategy and insight, and Andrew Teagle SVP, chief ...

The strategic brand realignment may create confusion among ... digital marketing effectiveness and simplify the homebuying process. Moving forward, homes will be identified by defined product ...