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Why ‘Roasting’ Your Customers May Help Your Brand
The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...
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Industry research positions brands as thought leaders
SME South Africa, author of the highly quoted SME Landscape Report, is familiar with the benefits of sharing industry ...
February Girl Group Member Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
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Threads gains momentum among brands, research reveals
Threads is becoming increasingly popular among brands, according to research from Sprout Social. The app, which enables users to engage in and share public conversations, has gained traction as both ...
RBC Capital Reaffirms Their Buy Rating on UTZ Brands (UTZ)
RBC Capital analyst Nik Modi maintained a Buy rating on UTZ Brands (UTZ – Research Report) today and set a price target of $23.00. The ...
February Girl Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were ...