The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

In the marketing and comms space, this is one of the most important, ongoing conversations taking place. The question isn’t ...

Those not particularly knowledgeable in high-end fashion and luxury goods like counterfeits more than more fashion-savvy consumers, and they are more likely to post on social media about the original ...

A recent analysis reveals that Volkswagen is the least dependable car brand in America, based on problems per vehicle in nine ...

Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were ...

Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.

Threads is becoming increasingly popular among brands, according to research from Sprout Social. The app, which enables users to engage in and share public conversations, has gained traction as both ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups! The rankings ...