MarketingProfs6d
How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy
Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...
Why Brands Should Avoid Using the Catchy Nicknames Consumers Give Them
People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.
GenAI Search’s Impact On Brand Reputation—And How To Control It
For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...
Dems’ own polling shows massive brand problem ahead of 2026
The poll’s findings will be presented at the House Democratic Caucus Issues Conference on Wednesday. People place DNC branded wristbands on chairs before the start of the second day of the Democratic ...
New Research Shows In-Person Events Build Critical Brand Trust in an Era of Growing Consumer Skepticism
The research found that 95% of attendees trust brands more after participating in an in-person event, while 71% of brands saw a decline in reputation through other channels in 2024. This stark ...
Zacks Investment Research on MSN13h
RMD Stock Likely to Benefit From the New Brand Evolution Strategy
Resmed RMD has unveiled a comprehensive brand evolution to lead the global sleep and health technology revolution. The strategy unifies all Resmed brands under a single health technology brand, aiming ...
March Drama Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were ...