Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Brand positioning is not a marketing gimmick. It is the difference between being another forgettable waste company and being ...