Opinions expressed by Entrepreneur contributors are their own. The following is the eighth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Is your brand positioned to win the battle in your marketplace? Perception is especially critical in today’s economy, as brand loyalty wanes and price sensitivity heightens. Think about it like this: ...

Opinions expressed by Entrepreneur contributors are their own. The following is the third in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand ...

Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual identity ...

NOIDA, INDIA & NEW YORK--(BUSINESS WIRE)--HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning of ...