A brand identity is the visible elements of a company's brand, including consumer perception, colors, design, and its logo. Brand identity encompasses every way customers experience and perceive a ...

The CU Boulder signature includes two elements: the logomark (interlocking CU) and the wordmark (university name). Please always use both elements of the original artwork provided to you, and never ...

head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a ...

Your logo is often the first handshake between your brand and the world in a competitive and image-driven business landscape. It’s more than just a graphic. If you are starting a small startup or an ...

Whenever the university name is used, the official CU Boulder logo should serve as the identifier. The “Ralphie” logo should not be directly associated with the words “University of Colorado Boulder” ...

You can consult our Quick Guide to Sac State Brand, or the University's comprehensive Logo Usage Guidelines. I am a Sac State student, recent Sac State alumni, parent of a Sac State graduate, do I ...