You've probably used a brand name thinking it was the actual tag for the thing itself, because everyone does. When one label becomes the word for an entire product category, it's marketing gold and a ...

Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

In the NIL era of college sports, athletes are moving fast: launching personal brands, apparel, and merchandise, while attention is high. Speed matters. But when a brand name feels instantly familiar, ...

I used to think I was pretty brand-agnostic until I realized I’ve been calling every lip balm “ChapStick” and every plastic container “Tupperware” my entire life. Turns out that a bunch of everyday ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Consumers don't mind when companies use misspelled words—think Lyft for "lift" or Froot Loops for "fruit loops"—as their brand names, as long as the alterations aren't too extreme and the misspelling ...