Brand health tracking (BHT) is currently under pressure in (some) companies. The current Covid-19 crisis has worsened this situation. Some companies are spending less, or hardly any at all, on ...

This article outlines five business metrics that provide a good all-round view of brand health and the predictability of which has been proven against historical data. In the complex marketing world, ...

Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your actions. Since online personal-branding efforts are easier to ...