As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder ...

The most effective way to measure the health of one’s brand is by looking at returning customers. If you have built enough strength in your brand’s trust and consistency, you naturally build brand ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

As CMO, Jewett will oversee all marketing functions, including brand strategy, product marketing, communications, demand generation, and go-to-market execution. He will be responsible for ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Mengniu and Yili, the top-two rival dairy brands from China, began a competition for the best sports marketing campaigns during the recent Paris Olympics Games. Rewinding back to 2019, Mengniu was the ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

Judges said, “The author has shown outstanding credibility and thought leadership in this category. A truly deserving winner.” LONDON, UK. - The ground breaking book, Brand Momentum, written by Tony ...

PASADENA, Calif.--(BUSINESS WIRE)--Wescom Financial, a leading member-owned financial institution serving over 250,000 individuals in Southern and Central California, has appointed Albert Chang as ...

Oura launched features for pregnant and perimenopausal users on Tuesday. The science-backed features provide further context during periods of drastic biological change. The features are personalized, ...