As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder ...

NEW YORK, Aug. 15, 2024 /PRNewswire/ -- quantilope, a leading provider of automated market research technology, today announced its exciting new Better Brand Health Tracking (BBHT) certification ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Successfully managing a brand has become more complex than ever in a world that’s full of noise and interruptions. The need to engage audiences across a growing number of channels means you must ...

When Google came along, SEM and SEO flipped the script, making the task less about interruption and more about intention. People were searching for products and services, and you wanted to be the ...

This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Beauty Edit newsletter, which contains Member-only reporting and analysis, the Beauty Trend ...

Mengniu and Yili, the top-two rival dairy brands from China, began a competition for the best sports marketing campaigns during the recent Paris Olympics Games. Rewinding back to 2019, Mengniu was the ...

Below are three key takeaways from the MM+M track at the 2025 AI Deciphered conference. Pharma brands are always concerned about maintaining a decent corporate reputation – which means AI has to be on ...