Brand health tracking (BHT) is currently under pressure in (some) companies. The current Covid-19 crisis has worsened this situation. Some companies are spending less, or hardly any at all, on ...

Universal McCann (UM), the global media agency network of IPG Mediabrands, has launched BrandSync360, a proprietary, ...

Organic Valley, the US dairy brand, is implementing a new brand health tracking that leans into three pillars: category entry points, mental availability and mental advantages. Organic Valley, a ...

While nine out of the top 10 brands were supplements, Oura, known for its health-tracking ring, also made the ranking.

which include body temperature-based ovulation tracking using a brand new sensor. Unveiled at Wednesday's Apple event, the new Apple Watch has an array of added health features described in part ...