Marketing Week2d
Brand trust, ad spend, efficacy of free trials: 5 interesting stats to start your week
British consumers are becoming increasingly sceptical about health claims put forward by food and drinks brands. The nationwide survey of 2,000 people commissioned by strategic communications ...
Warc1y
How Healthy is Your Brand-Health Tracker? A Five-Point Checklist to Build Returns on a Critical Research Investment
With research budgets under ever-increasing scrutiny, the spotlight is on brand-health trackers. These projects are a considerable investment for most firms, but some are questioning the value this ...
Campaign Brief6d
YouGov’s latest rankings names Bunnings best brand of 2025 by Australians
Bunnings has claimed the top spot in YouGov’s 2025 Best Brand Rankings in Australia, with an impressive score of 48.1.
Bunnings remains tops with consumers in YouGov’s best brand ranking
Bunnings has beaten out Toyota and Google to claimed the top spot in YouGov’s 2025 Best Brand Rankings in Australia.
Marketing Dive6d
Samsung tops YouGov’s Best Global Brand 2025 rankings
Samsung is the most-respected brand among global consumers, while Amazon scores highest in the US, according to YouGov’s Best ...