This article outlines five business metrics that provide a good all-round view of brand health and the predictability of which has been proven against historical data. In the complex marketing world, ...

11:18 – Brand health metrics in context. 12:13 – Does brand health tracking cover the whole purchase experience? 16:21 – Brand health tracking is expensive, is it worth it?19:38 ...

This book is for: • Marketing/Brand Managers who rely on brand health metrics to assess performance and highlight future opportunities/threats. • Insights managers who commission this type of ...