Riddle me this: how can it be that reading these words activates nearly identical word-sensitive patches of the brain's visual system in you and nearly every other reader of this story? And that a ...

Neuroscientists have been trying to understand how the brain processes visual information for over a century. The development ...

In this interview conducted at the Society for Neuroscience's Neuroscience 2023, we explore the fascinating world of neuroscience with Professor Michael Stryker, a leading expert with over four ...

The brain is not only the most complex organ of the human body, but also one of the most difficult to study. To understand the roles of different regions of the human brain and how they interact, it ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a storefront, a social post that pauses a scrolling thumb, or a product image ...

A child reaches for a toy, hesitates, then turns away — not because their eyes cannot see it, but because their brain cannot ...

In the fast-paced world of digital distractions, a new kind of viral phenomenon has taken over our social feeds: the high-stakes visual perception challenge. As a long-time observer of how our brains ...

Optical illusions are like mini brain tests that are designed to challenge your perception, observation, and visual ...