SIOUX FALLS, S.D. (KELO) — The best bull riders in the world will put their skills to the test this weekend in Sioux Falls. Zane Cook is making his first PBR: Unleash The Beast appearance since 2023.

Bull riding has never been a one-size-fits-all sport. TJ Gray is proof that success often comes from adaptation rather than just conformity. At this year’s National Finals Rodeo, Gray closed out the ...

If you ask the PBR, “There’s never been a better time to be a bull rider.” In recent years, bull riding prize payouts have climbed to record heights and the bulls are faster, stronger and ranker than ...

Paramount and Professional Bull Riders are teaming up in a five-year media rights deal that will see Paramount+ become the streaming home for PBR’s “Unleash the Beast,” the highest level of individual ...

HOUSTON — The 2026 class of the RodeoHouston Hall of Fame will include a first. Bodacious, often considered the "most dangerous bull in rodeo history," will become the first animal athlete recognized.