When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

Opinions expressed by Digital Journal contributors are their own. People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day ...

All marketing relies, to some extent, on behavioral insights. Once you’re in the business of ascertaining motivation and influencing behavior, you’re in the realm of psychology, whether you’re trying ...

Congress has become increasingly interested in the privacy implications of behavioral marketing. This summer, the Senate has held hearings, and the House Committee on Energy and Commerce has followed ...

Behavioral targeting (BT), a practice of "finding" potential customers (or segmenting users into large clusters of likeminded consumers) based on their online activities can seem very complex when you ...

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. Looking to do more with your first-party data?

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Behavioral targeting may put consumers in an adversarial frame of mind, which may result in their attempts to be less predictable, more closed-off and even misleading. So finds a study announced in ...

The “social proof” theory is simple: When people don’t know what to do, what decision to make, or which direction to run, they look at what people around them are doing. The pandemic offered a ...

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