Portland, Oregon neighbors Columbia Sportswear and Breakside Brewery teamed up to make a beer brewed from water that ...

Would you drink bear poop? That’s a question that Breakside Brewery and Columbia Sportswear are, for some reason, asking beer drinkers with a Super Bowl-adjacent campaign this year. Maybe, just maybe, ...

A new limited-edition beer is being launched for the Super Bowl this year, complete with an eyebrow-raising ingredient: bear poop. Columbia Sportswear is collaborating with Breakside Brewery to offer ...

PORTLAND, Ore. — Columbia Sportswear and Breakside Brewery announced a collaboration Wednesday on a unique new product — a bear poop-infused lager. The limited-edition beer, aptly named “Nature Calls, ...

"If Mother Nature hurls bear poop at us, we’ll ferment it into a frosty pint. From the inside of a bear to your mouth ..." By ...

PORTLAND, Ore. (KOIN) – Sure, beer is great, but what about beer made with bear poop? Columbia Sportswear and Breakside Brewing, both based in Portland, Oregon, are teaming up for the Super Bowl to ...

Add Yahoo as a preferred source to see more of our stories on Google. The shock factor is high, but the mission is clear: Columbia is leaning into its "Engineered for Whatever" platform, aiming to ...