The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Coke still leads, but Sprite has officially pushed Pepsi to the No. 4 soda spot in America, new rankings show.

Sprite said “Obey Your Thirst ... This time around, though, it was squared toward Gen Z. The ad puts NBA player Anthony Edwards and sprinter Sha’Carri Richardson-the brand’s first woman athlete ...

After Dr Pepper surpassed Pepsi earlier last year for second place, the cola slipped further by the end of 2024.

Anthony Edwards, the Minnesota Timberwolves' star point guard, secured a lucrative five-year contract extension in 2023 worth ...

NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson drank Sprite in the Coca-Cola brand’s most recent “Obey Your Thirst” ads, and the star athletes are not alone ...