This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The 92-year-old E. & J. Gallo Winery is the largest ...

Wine Enthusiast magazine gave its American Winery of the Year award to the Barefoot line from Modesto. It is the top-selling brand for E.&J. Gallo Winery and for the domestic industry as a whole. The ...

White Claw, Truly, et al: gird your spiked seltzer loins because Barefoot Wine is launching a line of hard seltzers. Whether it will earn a spot on your hard seltzer brunch menu is up to you. However, ...

Last week, Barefoot Wine brought wine to beer’s big party. The E&J Gallo Winery brand was on the ground in Las Vegas for a series of events in the Super Bowl Mandalay Bay Convention Center from Feb.

Barefoot Wine has jumped into the hard seltzer game. The wine-centric brand, though, has a new twist on the boozy beverage, infusing its new hard seltzer with wine. According to Anna Bell, vice ...

Anna Bell admits she got lucky with the timing of Barefoot Wine & Bubbly’s first post-pandemic campaign, “Barefoot with Us.” The Vice President of Marketing for Barefoot’s parent company, E.J. Gallo ...

Elevate your Super Bowl party with 5 expert wine pairings from Barefoot, the NFL’s official wine sponsor. Pizza, crab cakes, and wine tips inside. ByNoel Burgess, Contributor. Forbes contributors ...

The best aspect of summer is also perhaps the most obvious. Those of us who live in a seasonal climate are pretty much confined to the indoors for much of the year. As soon as the temperature rises ...

Photos of a Barefoot Wine bottle commemorating LGBTQ+ Pride Month with rainbow colors and a range of pronouns have sparked boycott calls. In recent weeks, the number of large U.S. brands being ...