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Cracker Barrel unveils new logo

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

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Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

Cracker Barrel Unveils a New Logo as Part of Wider Rebrand Efforts, Sparking Ire Among Some Online

Cracker Barrel Stock Tanks After Unveiling Controversial New Logo

Fans of the restaurant were sure to sound-off and voice their displeasure in the comments on the company's Instagram page.

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Cracker Barrel's new logo, rebranding plans make some unhappy

The New Cracker Barrel Logo Sucks And So Does The Mess Around It