and this infographic by b2bmetric illustrates 16 key elements that a lead-generating B2B website can implement to improve conversion rates and increase sales. For example, users need only 14 words to ...

The researchers found that, on average, 57% of B2B webinar registrations convert to attendees; the conversion rate of content hubs is 30%; and the conversion rate of personalized landing pages is 25%.

For B2B brands, a website is more than just a digital presence; it's vital for lead generation. Seven crucial design ...