Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

This reflects the specialized nature of B2B marketing, where technical ... Measurement and analytics infrastructure Content amplification across multiple channels Ongoing relationship management.

Discover how top B2B brands like HSBC, Mitie, and Enfuce are using podcast integration to boost ROI and audience engagement.

The news wasn't all rosy, though. For example, although 72% of B2B marketers are more focused on building long-term relationships than on getting quick results from their content marketing, only half ...

Good content marketing prioritizes establishing trust, providing authentic insights, and tackling the challenges faced by ...

Some 88% of B2B marketers use content marketing for their marketing efforts ... offering an opportunity for marketers to create (for example) contests and other content that engages audiences.

B2B Campaign Optimization Series features four webinars focused on creating campaigns to engage buyers & drive high-impact ...

Digital agency Hargroves Helping Hand Media-Group has released a new report providing insight into the evolution of content ...

With advancements in technology, most B2B buyers look for ... departments of your business. For example, there can be a disagreement between your sales and marketing teams about lead qualification ...