Effective content strategies support the entire span of the sales funnel. 3. Drive all forms of content with thought leadership Effective B2B social content starts and ends with thought leadership.

B2B fintech Blackline has been on a mission to transform the role of marketing within its business. Once seen as a purely a service-led function, marketing is now viewed as a key strategic driver of ...

Building efficiency in a B2B sales funnel is no small task ... product of interest and level of content engagement. For ...

A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It ...

Looks at how to effectively develop and deploy content by discussing the format and actual composition of content in relation to different junctures of the sales funnel. Every CMO understands the ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

BDX brings together brand strength and demand strength in one connected approach; it provides a consistent, coherent experience to buyers across funnel stages. B2B companies should focus on closing ...

According to a new study of 768,000 citations on AI search engines conducted by XFunnel, product-related content dominates ...