Someone punctured a can of Axe body spray, and the fumes forced the bus driver to pull over and get the children off the bus. The bus stopped on South Kansas Avenue near Southeast 14th Street.

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation. Axe's overall goals were to increase ...