Add Yahoo as a preferred source to see more of our stories on Google. Remember as a child during arts and crafts when you'd get Elmer's glue everywhere? Decades later, I realized I was still very much ...

Beauty enthusiasts can now enjoy a personalized try-before-you-buy experience with YouCam Makeup and Ardell collaboration NEW YORK--(BUSINESS WIRE)--Perfect Corp. and Ardell have announced that they ...

I love the look of thick, full, and super long lashes, but the road to falsies is usually a sticky one. After reading a few Ardell Magnetic Lashes reviews, I finally tried them for myself, and believe ...

Magnetic artificial eyelashes have attracted an audience, mostly through online sales. Now Ardell, the leader in the $210 million mass artificial eyelash market, hopes to pull in customers to stores ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. When I was in college, hitting up the local drugstore for a pair of Ardell false ...

Let's be honest: Lash extensions can be expensive and the upkeep is a pain. There are falsies, but the glue is notoriously hard to work with. That's where the brilliant alternative comes in: Snag one ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We’ve been through it before — the excitement of ...

Most people joke that liquid eyeliner is the hardest makeup product to apply, and false lashes definitely take the cake as runner up. From the glue to the trimming, things can get wonky when it comes ...

Ardell is batting its long lashes at the color cosmetics business. The leader in the artificial lash category looks to leverage its heritage with entry into the booming color cosmetics business.