Explores which app-install ad formats developers believe are most effective. Discusses what the most popular platforms and ad networks are doing to attract ad spending. Investigates new tools for ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

Google’s ad network has begun showing advertising within the flow of conversations with chatbots — part of Alphabet Inc.’s ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

Ad tech might not be as sexy a buy as it was just a few short years ago, but that didn’t stop Israeli performance advertising company Perion from buying American ad net Undertone on Tuesday for up to ...

A new open-source toolkit allows users to analyze mobile app network traffic for potential data leaks to ad networks.

Singular released the 2025 return on investment (ROI) Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have ...

Antitrust enforcers failed to show the company had a monopoly in advertiser ad networks, she wrote ... Google to overhaul parts of its Android app business in October last year.

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads ...