Fort Worth, Texas-based American Airlines debuted its current livery more than a decade ago. The sleek design, which pays ...

Who is that airline employee wearing a cute little boxy jacket in charcoal gray? Odds are it will be an American Airlines employee testing a prototype uniform as part of the carrier's rebranding ...

American’s logo is already a registered trademark, which prevents it from being used by others in commercial settings, but copyright registration would provide a broader set of protections.

American Airlines new livery features the Flight Symbol (right), a new typeface and a stylized American flag on the tail, on a background of silver mica paint. Everyone, it seems, has an opinion ...

Some might be less than charitable on seeing that the performance featured a large American Airlines logo in the background. It’s not clear who took this liberty, but American did offer a few ...

American Airlines rolled out a new logo and look for its planes this morning. The announcement, made in a video featuring CEO Tom Horton, heralds a new day for the airline. There are two reasons ...

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American Airlines has just rebranded for the first time in over 40 years. The AA logo of yore is gone, replaced by the Flight Symbol, a red and blue eagle crossed with a wing. And every plane will ...

This Dec. 19, 2017, photo shows the American Airlines logo on top of the American Airlines Center in Dallas. (Michael Ainsworth / AP) X ...