Is color real? Does everyone see the same color green? How many colors can the human eye see? Color helps us to remember objects, influences our purchases and affects our ...

Discover how the genetics behind your eye color connects to various health conditions, from melanoma risk to pain ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Researchers unveil a groundbreaking method to stimulate retinal M cells, creating a new color, "olo," beyond human vision's ...

Researchers have hacked the human eye and discovered a previously unseen color called 'olo,' which only five people on Earth ...