Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your marketing is in alignment with the business ...

Imagine that a recent call from a disgruntled client has made it all too apparent that there is a disconnect, or lack of alignment, between departments when it comes to CRM. According to the client, ...

At work, you deal with so many people from all over the organization chart—up, down, sideways, and diagonal—that in order to keep your priorities straight and set yourself up for success, you must ...

Having true organizational alignment in marketing is extremely rare – yet, not having it leads to a plethora of problems…top-to-bottom. As the CEO of Opal – a marketing platform trusted by Target, ...