Poster depicting the Moulin-Rouge dancer May Milton, created by the French painter Toulouse-Lautrec. They are simultaneously an advertising tool, a political weapon and a standalone art form.

The study examined awareness and attitudes towards posters in 10 US markets and measured advertising recall for 36 brands using posters in those markets. Over half of the adults surveyed (51%) noticed ...

Magazine illustrations, advertisements and government information posters, published during World War Two, offer a fascinating insight into social attitudes of the time - as well as the impact of ...

But some of the boards in a recent gubernatorial campaign in Tokyo featured racy images and commercial advertising. The blurred poster is of an almost-naked young woman. On the day the campaign ...

Research on the comparative effects of different advertising media has to a large extent focused on the persuasive effectiveness of different media such as print, radio and television (Wright 1974; ...