Firms will likely resort to cost-cutting, and much of those cuts will affect marketing budgets ... IAB / PWC Internet Advertising Report Digital advertising is affordable, measurable, and effective.

Marketing that is properly researched and targeted will bring new and returning customers Opinions of current and former customers can identify areas for improvement Raising brand awareness Allows ...

Relying only on digital or online marketing ... Compared to traditional marketing, social media marketing has several distinct advantages, including the fact that SMM has two kinds of interaction ...