Digital media executives have operated for nearly a decade within a paradoxical market structure. To achieve scale, the industry accepted opacity.
Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad tech.
Campaign Middle East on MSN

Ad Tech trends to look out for in 2026

2025 saw the ad tech sector mature as we grow into the era of the premium open internet, where consumers are most leaned in ...
John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean ...