Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...
The 𝗜𝗔𝗕 𝗧𝗲𝗰𝗵 𝗟𝗮𝗯 is more cautious. They are ramping up their investments in agentic development by building on top ...
AppLovin is transforming into a pure-play software company, leveraging its AI-driven AXON platform to disrupt digital advertising beyond mobile gaming. The company’s advertising segment is the primary ...
At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a changing advertising market. Traditional linear broadcast is becoming more ...
Jon Weissman, a computer science expert at the University of Minnesota, reviewed Google’s source code for the two ad tech products – which he called “beautiful to look at” – and said it was ...
The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...
The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...
The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...
A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...
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