Our Brief But Spectacular is shining a light on three aspiring builders from a hands-on vocational construction program in ...

Our Brief But Spectacular is shining a light on three aspiring builders from a hands-on vocational construction program in ...

There's good news at the pump as the average price for gas in Florida went down last week after a brief uptick. The state ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

The client brief is an early hurdle at which the agency media strategist can fall. Too often it will not supply sufficient, clear, or even accurate infor­mation. There is a technical term for this ...

It's not clear exactly how long you have to be "away" before the prompt will appear, but the "good morning" heading suggests that it's meant to be a kind of morning news brief. Mashable saw the ...

Here, we talk to Jim Sutherland of Studio Sutherl&, the most awarded design studio at D&AD this year, about what makes for a great brief (and a bad one), when unnecessary jargon gets in the way and ...