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Brewing giant Heineken is taking legal action against the Jumbo supermarket chain over its “boycott” of the company’s products. Jumbo is part of the Everest purchasing combine, which has been ...
Heineken’s new ad campaign imagines a world with deserted influencers, zero likes, and more drinking
The average adult spends five hours and 48 minutes each day looking at their phones. Heineken thinks that’s way too much time and has launched a new campaign encouraging people to put their ...
Taking a firm stance on pricing is necessary to fuel growth in the beer category, was Heineken’s message to investors today (16 April). During the brand’s first quarter of 2025, ending 31 March, ...
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