"Open Road Tolling (ORT) is the culmination of the PA Turnpike’s decade-long journey to modernize operations on our 565+ miles of roadway," the turnpike said in a news release.

What was created as a punch line has lived on for decades, on social media, the runway, and the red carpet.

Travelers will be able to pay their tolls without having to slow down or battle traffic at toll plazas. A series of gantries over the highway will take care of that.

The new automated fee collection system will take effect on the turnpike east of Reading and on the Northeast Extension.

The Pennsylvania Turnpike’s open-road tolling system launches Sunday, according to a news release. The system is in place for the turnpike east of Reading and on the Northeast Extension, the release says. Open-road tolling will start on the rest of the turnpike in 2027, it says.

Turnpike open road tolling begins